Borrowed Interest is the intentional association of an unrelated theme or image with the product. On the television programme The X Factor, they are not allowed to do this. The judges may have drinks on the judging table, but they must take the label off of the bottle so it doesn't advertise or draw attention to the company. A product that includes borrowed interest, is Rihanna's music video 'Man Down'. In the video, she drinks a coconut water called 'Vita Coco' which obviously promotes the company as she is a famous, iconic role model.
No comments:
Post a Comment