Teaser trailer: A short trailer used to advertise an upcoming film.
Film trailers have become increasingly popular searches on online video sharing sites such as ‘Youtube’, and film companies are taking advantage of this by creating many trailers and other campaigns in an attempt to go viral.
The first promotional trailer was a promotional reel for a musical, produced by Nils Granlund. Granlund also created the first trailer for a film in 1914, which was produced for a Charlie Chaplin film.
Up until the late 1950’s film trailers were made by National Screen Service which was contracted by the film companies to create the trailers for upcoming films and the company lasted until the 80’s.
The early trailers consisted of short clips showing the key features of the film alongside narration, a big score soundtrack and screens with text and a cast run. An example of this type of trailer is the one for Casablanca.
Andrew J. Kuehn was a very influential trailer producer. He changed the way trailers were made in his 1964 trailer for ‘Night of the Iguana’ which is when he created the company Kaleidoscope Films.
Like films, trailers have a beginning, a problem, and then a solution. This shows the audience what the films are about, however it has been argued that this format reveals the whole story in the trailer. Some people suggest that all the best bits are put into the trailer to make the film appeal, but the rest of the feature leaves a lot to be desired. A recent example of this is in the trailer for the new romantic comedy film ‘Life As We Know It’. The format for my trailer will include an intro, a problem but then I will not show a solution as I don't want to give the plot away.
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